About us
CAKE.com is a unicorn, product-based software company, with offices in California, Europe, and Asia.
We are focused on creating products that are used by millions around the world. Some of our products include Clockify (time tracking app), Pumble (business communication app), and Plaky (task management app).
Clockify is the world's #1-time tracker, used by millions, from individuals to big companies like Hewlett-Packard Enterprise, American Express, Amazon, etc.
About the position
We're seeking a seasoned and visionary Creative Ideation & Strategy Specialist to infuse our brand with creative energy, develop captivating advertising campaigns, and elevate our overall communication strategy. This is a highly impactful role where you'll shape how the world perceives and interacts with our products, using your creative expertise to drive brand awareness, engagement, and ultimately, growth.
You'll be the driving force behind our advertising campaigns, conceptualizing and executing innovative ideas across diverse channels like video commercials, poster ads, and Google Performance Max ads. Your deep understanding of design principles, motion graphics, and advertising strategy will be crucial in crafting compelling narratives and visuals that resonate with our target audience.
As a leader and mentor, you'll inspire a team of creatives to push their boundaries and deliver exceptional work.You'll also be a strategic partner ensuring seamless integration of creative elements and advertising campaigns into all facets of our brand presence. If you're passionate about advertising, possess a natural flair for creative expression, and have a proven track record of developing successful campaigns, we want to hear from you.
Responsibilities
- Conceptualize & Execute: Lead the ideation and execution of innovative campaigns and communication strategies across multiple platforms, including video commercials, poster ads, Google Performance Max ads, and more.
- Advertising Strategy Development: Develop comprehensive advertising strategies that align with our brand goals, target audiences, and product messaging.
- Visual & Motion Design Excellence: Demonstrate mastery of design principles, including a deep understanding of motion graphics, to craft compelling visual assets and narratives for various advertising formats.
- Strategic Brand Stewardship: Develop and maintain a cohesive brand identity across all channels, ensuring consistency in visual language, tone, and messaging.
- Team Leadership & Mentorship: Provide clear feedback and guidance to a team of creatives, fostering a collaborative environment that pushes creative boundaries.
- Hands-On Creative Production: Create high-quality brand assets (e.g., illustrations, animations, video concepts) and advertising materials that serve as inspiration and benchmarks for the team.
- Cross-Functional Collaboration: Work closely with product, marketing, and development teams to ensure seamless integration of creative elements and advertising campaigns into product launches, and other initiatives.
Requirements
- 10+ Years of Experience: Proven track record in a creative agency environment, with a focus on commercials, creative direction, and advertising campaign development.
- Expert Design Skills: Exceptional design abilities across visual and motion graphics, with a keen eye for detail and a passion for storytelling.
- Advertising Channel Expertise: Deep understanding of advertising channels and formats, including video commercials, poster ads, and Google Performance Max ads.
- Communication & Leadership: Strong communication skills with the ability to articulate your vision, provide constructive feedback, and inspire a team.
- Strategic Thinker: Demonstrated experience in developing and executing successful campaign strategies that drive brand awareness, engagement, and conversions.
- Self-Motivated & Autonomous: A proactive, independent worker who thrives in a fast-paced environment and can effectively manage multiple projects.
- Portfolio: A compelling portfolio showcasing your expertise in design, motion graphics, brand strategy, and advertising campaign development. (must be provided)
What we provide
- Working in a product-based company with talented experts in the domain
- Onsite work (Belgrade office)
- A supportive, healthy, and transparent work culture that encourages innovation and growth
- Private health insurance
- Private dental insurance
- In-house learning program (social/soft skills workshops, leadership training, tech lectures, knowledge sharing, and tech clubs)
- Fresh fruits, soft drinks
- Breakfast in office