Sales Director (Remote - The Balkans only)

📍 Remote | CET timezone

Are you ready to lead global sales for software loved by millions worldwide?
We are looking for an ambitious Sales Director to spearhead our inbound and outbound sales motions across Clockify, Pumble, and Plaky.

Who We Are

CAKE.com is a unicorn product-based company with a global presence in North America (USA), Europe (primarily in the Balkans), and Asia (Philippines). 

We build products that powers millions worldwide, including:

✅ Clockify – The world’s #1 time tracker, trusted by companies like Hewlett-Packard Enterprise, American Express, Amazon and many more.
✅ Pumble – The all-in-one team communication app.
✅ Plaky – A task management software for simple & visual project planning.

About the Position

As the Sales Director, you will be responsible for defining and executing our global go-to-market and revenue generation strategy. You will oversee both Inbound and Outbound sales motions for Clockify, Pumble, and Plaky, scaling ARR, expanding into Mid-Market and Enterprise tiers, and mentoring a high-performing distributed sales team.

You will partner closely with Executive Leadership, Product, and Marketing to build repeatable, predictable sales engines across our multi-product ecosystem.

What You'll Do

• Define and implement end-to-end sales strategies across Inbound conversions, outbound enterprise prospecting, expansions, and upsells across Clockify, Pumble, and Plaky.

• Lead, recruit, coach, and scale team members. Foster a culture of accountability, structured methodology, and continuous coaching.

• Optimize lead distribution, qualification criteria, conversion benchmarks, and sales velocity across all tiers from Small and Medium-sized Businesses to Enterprise.

• Own global revenue targets, ARR growth metrics, forecast accuracy, and pipeline health.

• Identify cross-selling opportunities across the CAKE.com ecosystem, packaging bundled solutions where applicable.

• Standardize CRM workflows, sales tech stack adoption, playbooks, battlecards, and sales enablement collateral.

• Track and report core SaaS metrics (CAC, LTV, Net Retention, Sales Velocity, Win/Loss ratios) directly to C-level leadership.

• Execute any other duties and responsibilities reasonably requested by direct supervisors or management.

Must-Haves

• 8+ years of total B2B software sales experience, with at least 3–5+ years in a senior leadership role (Head of Sales, VP of Sales, or Sales Director) in a fast-growing B2B SaaS environment.

• Demonstrated success driving both high-velocity inbound sales and proactive outbound/account-based prospecting.

• Proven track record of negotiating and closing complex five- to six-figure SaaS enterprise contracts with international clients (US, EU, global).

• Experience working with horizontal productivity, collaboration, or workflow tools across diverse client verticals is a strong advantage.

• Deep understanding of modern sales methodologies (MEDDPICC, Challenger, SPICED, Solution Selling) and CRM architectures.

• Strong analytical acumen with the ability to diagnose pipeline bottlenecks, forecast predictably, and align metrics to business KPIs.

• Exceptional verbal and written English communication and negotiation skills.

• Ability to work in CET timezone.

• Fluent in Ex-Yu languages (Serbian, Bosnian, Croatian, Montenegrin).

• Must be currently based in and legally eligible to work remotely from the Balkan region.

Life at CAKE.com

• Innovative Environment – Work with top tech talent on cutting-edge products.

• Work-Life Balance - A supportive, healthy, and transparent work culture that encourages innovation and growth.

• B2B contractor model and generous leave credits – 22 vacation days + 10 sick days yearly.

• Continuous Learning – In-house learning programs, tech lectures, knowledge sharing.

• Remote Work Setup – Enjoy the flexibility of working from home with a provided MacBook to support your work.